Jaqueline Macedo

Communications professional who works best at the intersection of people, content, and systems. A mix of writer, web manager, and systems thinker with a design eye and a genuine soft spot for organizations that exist to serve people. The part I care most about is the humans and communities on the receiving end.

Originally from São Paulo, making things in Vancouver, Canada.

What I do best.

I'm at my best when I get to make the thing, not just plan it. My heart belongs in:

WRITING | CONTENT STRATEGY

Communications & Content

I obsess over clarity. Copyediting, style guides, rewriting confusing content, long-form writing, UX copy. I'm happiest when words actually land, whether it's an email or interface text.

INFORMATION ARCHITECTURE | WEB OPS

Website management

I can spend entire afternoons reorganizing a website guilt-free. Drupal, WordPress, Cascade CMS — I keep content ecosystems clean, structured, and findable. UX/content strategy baked in.

VISUAL DESIGN | UI/UX | BRANDING

Brand & Design

Beautiful and accessible: Those go together. Figma, Adobe, Canva. I turn messy ideas into polished visuals that actually work for people. UI/UX thinking included.

LEARNING DESIGN | TRAINING | VOICEOVER

Learning Experience Design

Building training that sticks. Onboarding guides, courses, long-form resources that help people actually learn. Oh, I can also bring them to life through voiceover and narration.